Why Legend is Different

Why Legend is Different

 
WHY LEGEND?

 

  1. Legend is a Fee-OnlyxThe National Association of Personal Financial Advisors (NAPFA) Defines a Fee-Only Financial Advisor as One Who is Compensated Solely by the Client with Neither the Advisor nor any Related Party Receiving Compensation that is Contingent on the Purchase or Sale of a Financial Product.  Neither Advisors or their Firms May Receive Commissions, Rebates, Awards, Finder’s Fees, Bonuses or Other Forms of Compensation from Others as a Result of a Client’s Implementation of the Individual’s Planning Recommendations.  "Fee-Offset" Arrangements, 12b-1 Fees, Insurance Rebates or Renewals and Wrap Fee Arrangements that are Transaction Based are Examples of Compensation Arrangements that Do Not Meet the NAPFA Definition of Fee-Only Practice.

    Source: NAPFA.org
    1
    , Registered Investment Advisory Firm.  Fee-OnlyxThe National Association of Personal Financial Advisors (NAPFA) Defines a Fee-Only Financial Advisor as One Who is Compensated Solely by the Client with Neither the Advisor nor any Related Party Receiving Compensation that is Contingent on the Purchase or Sale of a Financial Product.  Neither Advisors or their Firms May Receive Commissions, Rebates, Awards, Finder’s Fees, Bonuses or Other Forms of Compensation from Others as a Result of a Client’s Implementation of the Individual’s Planning Recommendations.  "Fee-Offset" Arrangements, 12b-1 Fees, Insurance Rebates or Renewals and Wrap Fee Arrangements that are Transaction Based are Examples of Compensation Arrangements that Do Not Meet the NAPFA Definition of Fee-Only Practice.

    Source: NAPFA.org
    1 Means Legend is Compensated Exclusively by Client Fees.  Unlike Legend, Fee-BasedxUnlike Fee-Only, Financial Advisors who are Paid by the Client Directly (Not Through Commissions), Fee-Based Advisors Often Earn Commissions on Products Sold as well as Charge Fees.  Obviously, this is a Conflict of Interest and Not in the Best Interest of the Client.

    In short, Fee-Based Advisors are Paid by Their Clients but also Receive Payments from Other Sources, such as Commissions from Financial Product Sales.

    Brokers and Dealers (or Registered Representatives) are Required to Sell Products for Commissions that are "Suitable" to Their Clients.

    Selecting a Financial Advisor? Ask if they are a Registered Investment Advisor and if They and Their Firm are Fee-Only Advisors 100.0% of the Time – Meaning They Never Receive Commissions!  If they Don’t Receive Any Commissions, then Both the Advisor and the Firm are Fiduciaries.

    If the Advisor is a Broker or a Dealer, They are a Registered Representative, which Means They are Generally Held to a Lower Legal Standard, which Requires Them to Sell Products that are “Suitable” to Their Clients.

    If an Individual is a Registered Representative of a Broker/Dealer or is a Fee-Based Advisor, Search for their Firm’s Form ADV Filing at the U.S. Securities and Exchange Commission Website: www.sec.gov.  The ADV Document Includes Information that Spells Out How Brokers at the Company are Compensated.  Check Form ADV Before Retaining any Financial Advisor.  Form ADV Explains an Advisor and Advisory Firm’s Fee Structure, but also Lists Any Past Misconduct.
    Advisors and Brokerage Firms have Numerous Conflicts of Interest Due to the Fact that they Receive Commissions.
  2. Legend and its Advisors are FiduciariesxThe Department of Labor’s Definition of a Fiduciary Demands that Advisors Act in the Best Interests of their Client, and to Put their Clients’ Interests Above their Own.  It Leaves No Room for Advisors to Conceal any Potential Conflict of Interest, and States that all Fees and Commissions Must be Clearly Disclosed in Dollar Form to Clients.

    Source: Investopedia
    who are Required to Work in their Clients’ Best Interests at All Times and Disclose Conflicts.
  3. Legend Designs Dynamic, Creative and Personalized Financial Planning and Investment Solutions for Its Clients.
  4. Legend Emphasizes Low-Cost Investments Where Possible that are Allocated and Traded in an Income Tax-Efficient Manner.

Legend’s Fee-Only And Transactions Disclosure:

 

1Legend Financial Advisors, Inc.® (Legend) is a Fee-Only Advisory Firm.  Fee-Only Means Legend Never Receives Any Commissions. 

 

Legend’s Clients Will Not Pay (a) a Transaction Fee (also Known as a Trading Fee or Commission) for Exchange-Traded Funds (ETF’s) and/or Exchange-Traded Notes (ETN’s) as well as Exchange-Traded Equities through Virtually All Custodians that Legend Utilizes.  However, Open-End Mutual Fund Trading Fees Are Charged by Custodians.  

 

Legend will Trade Open-End Mutual Funds, Usually an Institutional Share Class, if available, on Behalf of the Client, Through a Few Non-Related Institutional Custodians. 

 

An Institutional Share Class of an Open-End Mutual Fund is Usually the Lowest Cost Share Class with Regard to the Expenses it Charges.  Therefore, Legend Utilizes No-Load, Institutional Cost, Share Classes of Open-End Mutual Funds Due to its Desire to Reduce its Clients’ Investment Costs.  In Fact, Legend’s Clients Only Pay a Small Transaction Fee for Institutional Mutual Fund Trades to the Custodian (Also Known as a Trading Fee or Commission). 

 

Legend Never Receives any Portion of Such Fees/Commissions.

 

  1. Please Note Certain Custodians that Legend May Use to Accommodate Certain Clients May Charge a Very Small Transaction Fee.
   
3D Character with left hand on bright red phone next to Legend’s contact information.

 Legend Financial Advisors, Inc.®
 5700 Corporate Drive, Suite 350
 Pittsburgh, PA 15237
 Telephone: (412) 635-9210
 Toll Free:    (888) 236-5960

 

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