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Louis P. Stanasolovich, CFP®, is founder, CEO and President of Legend Financial Advisors, Inc.® (Legend) and EmergingWealth Investment Management, Inc.  Mr. Stanasolovich is also the Chief Investment Officer at both Legend and EmergingWealth.  Lou is the Editor of The Global Investment Pulse, a publication designed to guide investors on how to build better investment portfolios and improve their investment decision-making.  Lou is also the Editor of Global Economic & Investment Analytics, an events service for financial advisory professionals.  He has also served as the Editor of Risk-Controlled Investing, a subscription service that guides financial advisors on how to build investment portfolios with lower risk.


Lou is one of only four advisors nationwide to be selected 12 consecutive times by Worth magazine as one of “The Top 100 Wealth Advisors” in the country.  Lou has also been selected 13 times by Medical Economics magazine as one of “The 150 Best Financial Advisors for Doctors in America”, twice as one of “The 100 Great Financial Planners in America” by Mutual Funds magazine, five times by Dental Products Report as one of “The Best Financial Advisors for Dentists In America” and once by Barron’s as one of “The Top 100 Independent Financial Advisors”.  In 2018, Lou was selected for the inaugural “Investopedia 100”, an award recognizing the top 100 influential financial advisors in the country.  Lou was selected by Financial Planning magazine as part of their inaugural Influencer Awards for the Wealth Creator Award recognizing the advisor who has made the most significant contributions to best practices for portfolio management.  He has been named to Investment Advisor magazine’s “IA 25” list three times, ranking the 25 most influential people in and around the financial advisory profession as well as being named by Financial Planning magazine as one of the country’s “Movers & Shakers” recognizing the top individuals who have done the most to advance the financial advisory profession.  Lou has also been selected four times by Pittsburgh Magazine as one of the Pittsburgh area’s FIVE STAR Wealth Managers, a list that represents the most elite financial advisors in Pittsburgh.  He has also been named by Fortune Small Business magazine as one of “America’s Best Bosses”.  Through Lou’s leadership, Legend was named to the Inc. 5000 list twice as one of the fastest-growing, private companies in America.  Lou has also been selected by Smart Business Pittsburgh as a Pacesetter for three consecutive years, an award that recognizes outstanding and innovative business and community leaders who have made a significant impact on the region and its future.  In 2009, Lou was selected as a nominee for the Ernst & Young “Entrepreneur of the Year” award for the Upstate New York, Western Pennsylvania, and West Virginia region.  In 2015, Lou was selected by The Pittsburgh Business Times as a "Diamond Award" recipient, which recognizes the region's top CEO's and Presidents for their service philosophies, relationships to employees, and contributions to their communities. 


Mr. Stanasolovich earned the Certified Financial Planner™ designation in 1984 and was admitted to The Registry of Financial Planning Practitioners in 1986.  He is a member of the Financial Planning Association (FPA), and is a Registered Financial Advisor with The National Association of Personal Financial Advisors (NAPFA), the nation’s largest Fee-Only professional organization.  He graduated from The Pennsylvania State University with a Bachelor of Science degree in Accounting.  He completed the 1999/2000 Entrepreneurial Management Program at Carnegie Mellon University Graduate School of Industrial Administration’s Donald H. Jones Center for Entrepreneurs.


Mr. Stanasolovich is one of the co-founders of The Alpha Group, an exclusive association that was formed in 1990, and is comprised of 17 senior investment advisors.  All are principals of nationally recognized independent investment management firms throughout the United States.  Collectively, they manage more than $4.0 billion of client investments.


Mr. Stanasolovich was elected to the International Association for Financial Planning (IAFP- a forerunner of the FPA) National Board of Directors for four consecutive one-year terms (1988-1992).  He served as a member of the IAFP’s National Ethics Committee, Registry Committee, Education Committee, Investment Committee, and the Review Committee of The Registry of Financial Planning Practitioners.  He is also a former member of Certified Financial Planner Board of Standards Pass Score Committee.


Lou is currently or has been a member of various advisory boards, including:  TD Ameritrade President’s Council, TIAA/CREF Institute’s Advisory Council, the FPA National Convention Program Advisory Board, and the Editorial Advisory Board for Advisor Products.  Lou also chaired the IAFP Northeastern United States Regional Council (1987-1988), and is a past president of the 450-plus member Pittsburgh Chapter of the IAFP (1985-1987).  He is a member of the editorial advisory board of the Fee-Only Client Newsletter. He also served on the Board of Directors of the Pittsburgh Chapter of the Massachusetts Institute of Technology Enterprise Forum (1992-1993) and was a board member of the Pittsburgh Society of the Institute of Certified Financial Planners (ICFP- also a forerunner of the FPA) (1994-1995).


Mr. Stanasolovich has appeared on various television programs, including:  “CBS This Morning”, “Consuelo Mack Wealth Track” on PBS, Wall Street Journal Television, CNBC’s “Mutual Fund Investor”, CNBC’s “Closing Bell”, “Money Club”, “Wake Up Call”, “Power Lunch”, CNN’s “Money & Markets”, “Your Money”, “The Money Gang”, Fox News Channel’s “Fox on Money” and “Forbes on Fox” programs as well as on PCNC’s “NightTalk”, KDKA-TV’s “KD/PG’s Sunday Edition” and “The Sunday Business Page”.  He has also been interviewed on a variety of radio programs including:  “The Bloomberg Money Show”, “The Bloomberg Countdown”, “Bloomberg – The Final Word”, “The Life and Money Show”, and “The American Entrepreneur” Radio Show (WMNY 1360 AM) and  He has published articles in the following periodicals and/or Web sites:  The Pittsburgh Business Times, Financial Advisory Practice, Financial Planning magazine, Financial Planning on Wall Street, Personal Financial Planning, Pennsylvania Law Journal, Small Business News, Smart Business magazine, Investment News, and  Quotes by him have appeared in Accounting Today, Barron’s, Bloomberg Personal, Business Week magazine,, CFP Today, Changing Times magazine, MarketWatch, Executive Report, Family Life magazine, Bottom Line Personal, Financial Planning magazine, Financial Planning News, Dow Jones Investment Advisor magazine, Journal of Financial Planning, Medical Economics, Money magazine, Morningstar Investor, Mutual Fund Market News, National Underwriter, NEFE Digest, Kiplinger’s Personal Finance, The New York Times, Physicians Financial News, USA Today, Time, and The Wall Street Journal.  J.K. Lasser’s New Rules for Estate and Tax Planning” has named Lou as one of the top advisors in the United States in 2002 and 2005.  He was also one of the contributors to the books Wall Street’s Picks 1998, 2000 and 2001 by Kirk Kazanjian, Tips From the Top: Targeted Advice From America’s Top Money Minds, edited by Edie Milligan, as well as Retirement Income Redesigned – A Master Plan for Distribution, by Harold Evensky.  He has been a speaker on various financial planning and investment management subjects at national, regional, and local AICPA, FPA, IAFP, ICFP, and NAPFA conferences as well as for numerous corporations and community organizations.


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