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Phone: (412) 635-9210
  (888) 236-5960
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Legend Financial Advisors, Inc.® (Legend) is a Non-Commission, Fee-Only, Fiduciary U.S. Securities and Exchange Commission registered investment advisory firm with its headquarters located in Pittsburgh, Pennsylvania.  Legend and its Award-Winning Advisors are Fiduciaries who are required by law to act in their clients’ best interests at all times.

Legend offers the following Advisory Services:

  1. Personal Investment Management and/or Investment Consulting*
  2. Personal Financial Planning (available only if Legend is retained for Investment Services)*
  3. Retirement Plan Investment Management and/or Investment Consulting*
  4. Non-Profit Organization Investment Management and/or Investment Consulting*
  5. Business or Medical Practice Financial Planning*


The staff at Legend recognizes that along with financial success comes increased responsibilities and complexity.  Legend can examine the critical interdependencies among investments, income and estate taxes, income for retirement, daily expense management, as well as business counseling and philanthropic decision-making, if desired by the client.  Legend recognizes that its clients have unique financial needs and goals that change over time.  Legend can demonstrate the short-term as well as long-term benefits of Financial Planning for the numerous aspects of a client’s financial situation with the goal of improved decision-making.



Clients who utilize Legend’s Personalized Wealth Management Services are typically seeking unbiased advice with tailored recommendations, improved after-tax results especially with regard to investments, assistance with regard to the transfer of wealth to the next generation, protection of client wealth, and reduction of time spent overseeing client affairs and assistance with coordinating their financial matters among a multitude of other financial professionals.

Legend takes pride in addressing each client’s situation on an individual basis.  This includes committing to establishing trust, respect, and a lasting partnership with clients.  Long-term client relationships as advisors, partners, and in many cases friends are deeply valued.



Legend differs from its competitors by working as a team for its clients, providing personalized attention every step of the way.  In most firms, each advisor has his or her own set of clients.  While any two advisors in those firms may operate in a somewhat similar manner, clients almost always receive two different levels of service as well as quality of advice.  At Legend, all clients are firm clients and are counseled in the same manner and receive the same high-quality level of advice and hands-on, courteous service.  Each of Legend’s advisory team members work on the clients’ behalf in a concerted manner thereby ensuring the quality of advice and level of service being provided.

Also, Legend assists its clients with the time-consuming task of managing their financial affairs among multiple financial professionals in the fields of accounting, banking, insurance and/or legal matters.  If a client does not work with a financial professional in a particular area, Legend will recommend a prescreened professional who can assist in that specialty.

Legend further differs from competitors in that personalized solutions are created for its clients.

For example, at most competitor firms, an investment asset with low cost basis often would be sold regardless of income tax ramifications and generally without a discussion with the client.

At Legend, an analysis of all client investment securities as well as the applicable income tax ramifications of each position would first take place and then be discussed at length with the client.  A tax-efficient investment strategy would then be developed and agreed upon.  If a particular security no longer fits the portfolio, a strategy would be developed to liquidate it if income taxes can be minimized.

Legend constantly searches for new investment management strategies to potentially maximize our clients’ results.  Furthermore, income tax efficiency both from an investment as well as an asset location (whether or not inside of an IRA or retirement account) standpoint is continually reassessed.


  1. Legend is a Non-Commission, Fee-Only, Fiduciary advisory firm.  Fee-Only means Legend is compensated exclusively by client fees.  Unlike Legend, fee-based advisors and brokerage firms have numerous conflicts of interest due to the fact that they receive commissions.
  2. Members of Legend’s Financial Advisory Team have been selected by National Publications such as Worth, Medical Economics and Barron’s 70 times as “The Best Financial Advisors In America”.
  3. Unlike most advisory firms and all brokerage houses, Legend and its advisors have chosen to be governed by the Fiduciary Standard of Law.  Fiduciaries are required to work in their clients’ best interests at all times.
  4. Legend designs dynamic, creative and personalized financial planning and investment solutions for its clients.
  5. Legend emphasizes low-cost investments where possible that are allocated and traded in an income tax-efficient manner.



Legend is widely recognized as one of the nation's leading financial advisory firms and serves clients nationwide.  Legend's financial advisory team has been selected a total of 15 times to Worth magazine's list of "The Best Financial Advisors in America", 29 times to Medical Economics magazine's list of "The Best Financial Advisors for Doctors in America", 15 times to Dental Products Report magazine’s list of the “Best Financial Advisors for Dentists in America”, twice to Mutual Funds magazine's list of "The 100 Great Financial Planners in America" and once by Barron’s as one of “The Top 100 Independent Financial Advisors”.  In addition, Legend’s founder, Louis P. Stanasolovich, CFP®, was selected by Financial Planning magazine as their inaugural “Wealth Creator Award” winner in 2010 who has made the most significant contributions to best practices for portfolio management.

Furthermore, Mr. Stanasolovich has also been named to Investment Advisor magazine’s “IA 25” list three times, ranking the 25 most influential people in and around the financial advisory profession, as well as being named by Financial Planning magazine as one of the country’s “Movers & Shakers”, recognizing the top individuals who have done the most to advance the financial advisory profession.

Legend was named twice by Wealth Manager magazine as one of the country’s “Top Wealth Managers”.



Legend ranked two consecutive years (2010 and 2011) on Inc. magazine’s Inc. 5,000 list of the fastest-growing, private companies in America.

The Pittsburgh Business Times previously has included Legend three times in its annual “Pittsburgh 100” list, ranking the area’s fastest-growing, privately held companies.  The Pittsburgh Business Times has also named Legend to its annual “Best Places to Work in Western Pennsylvania” list 10 times in the following years:

2005 2011
2006 2012
2007 2013
2008 2014
2009 2016

Legend was a finalist for the Pittsburgh Human Resources Association's "People Do Matter" award for the Learning and Development category in 2009, 2010, 2011, and 2014.

In 2004 Legend’s founder, president, and CEO, Louis P. Stanasolovich, CFP® was named one of only 15 people by Fortune Small Business magazine and Winning Workplaces as one of "America's Best Bosses."  Mr. Stanasolovich was also selected by Smart Business Pittsburgh as a "Pacesetter" for three consecutive years (2008, 2009, and 2010), an award that recognizes outstanding and innovative business and community leaders who have made a significant impact on the region and its future.  In 2009, he was selected as a nominee for the Ernst & Young “Entrepreneur of the Year” award for the Upstate New York, Western Pennsylvania, and West Virginia region.

In 2013, James J. Holtzman, CFP® was named as one of the Pittsburgh Business Times’ Fast Trackers for his impact on the business and social climate within the Pittsburgh region.

Legend’s Diane M. Pearson, CFP®, PPC™, CDFA® has been selected as one of “Pennsylvania’s Best 50 Women in Business” in 2006 by The Pennsylvania Department of Community and Economic Development.  Ms. Pearson has also been selected twice as the Pittsburgh Chapter of the National Association of Women Business Owners’ (NAWBO) “Woman Business Owner of the Year” (2004 and 2011).  In 2007, Diane was honored by NAWBO as the "Woman Business Professional Associate of the Year."  In 2005, Diane was named as one of the Pittsburgh Business Times’ Fast Trackers for her impact on the business and social climate within the Pittsburgh region.



Legend’s mission is to achieve an unequaled standard of excellence in the financial advisory profession by providing personalized value-added services to clients thereby becoming indispensable by assisting them in making informed, intelligent financial decisions so that they can spend their time focusing on matters that mean the most to them.  A client’s peace of mind is the staff at Legend’s greatest reward.

©2019 Legend Financial Advisors, Inc.®. All rights reserved.